HI, IT’S CHRISTINA CHUNG   •   THANKS FOR VISITING   •   HAVE A NICE DAY  • 


POOPARTY

PRODUCT X UI DESIGN 



BACKGROUND

Pooparty is a lifelogging application for people to track their bowel movements, mood, and water intake. Research indicates the connections between poop and health, and by observing poop over time, observing patterns and learning from poop can help indicate possible indicators and potential gut related issues.

In short, there’s a lot to learn from our poop.




THE CHALLENGE

The task at hand is to create an engaging, fun and simple approach toward monitoring and tracking poop.
The solution needs to be a useful tool to present informative data with users so that they can make meaning from their patterns and take action towards optimal health.




PHASE I: RESEARCH

Surveys
In order to get a better understanding of what peoples’ needs were, a survey was conducted to learn about peoples’ habits, gut health issues, needs, and pain points are. Key insights from surveys include:

1. A majority of users say they know what a healthy BM looks like, however over 63% of users don’t do anything when they have gut issues.

2. A majority of participants believed that by understanding poop and gut-related health better, it would help them learn about symptoms and indicators in their own personal health.

3. Over 83% of users were interested to learn more about their gut health.




Competitive Analysis
A competitive analysis was conducted in order to get a lay of the land in the current market space. This helped clarify opportunities as well as core features needed for an MVP.




PHASE II: DEFINE

Persona Development
Tandem with the research, I developed two provisional personas that represented patterns in the data that had emerged.

By keeping the personas separate, I was able to keep in mind that there are some needs for poop tracking apps that are specific to the issues and urgency around baby poop indicators that differ from non-infant poop.






Application Map
The application map helped clarify the layout and how someone would navigate the app, and identify which screens needed to be built.





UX Strategy Blueprint
Creating a UX strategy blueprint helped me sort and focus the essence of the project as well as an approach as I headed toward design.






PHASE III: DESIGN

Lo-fi Prototype & Testing
Lo-fi wireframes allowed for a rapid design process to bring ideas to the screen, try & test, and use the feedback for further iteration and development.





Check out the lo-fi prototype here




From Lo-fi Wireframes to Hi-fi Wireframes
The goals between lo-fi to hi-fi were to hone clarity of purpose for each component on the screen.

For this screen, highlighting data and the option to choose between which type of data is key, so that the user can be engaged with their data and to be able to learn from it.






Hi-fi Prototype & Testing
After testing and feedback from the lo-fi prototype I used that feedback to develop hi-fi screens.






Check out the hi-fi prototype here



UI Design
The mission for the UI kit was to keep it simple, stripped down, and flat.
Texture is introduced via pattern, with buttons utilizing understood convention.









CONCLUSION
While developing this app from conception to prototype, I learned many things. Designing a poop app is a little funny, but also serious business! It was fun to see amused reactions to the nature of the app, and to hear reactions of the functionality and value add was exciting motivation to develop this further.



FUTURE CONSIDERATIONS
To utilize the onboard experience as an opportunity to establish a baseline by calling it just that, Baseline. New users will have the opportunity to do their first log as their Day 1 log ~or~ as a way to self-report their average baseline for pooping, water intake, and mood.

By establishing a baseline, future data can be weighed with that in comparison to, so new users who are trying to establish possible triggers can have a baseline moment for when they start tracking.




Tuesday Jan 14 2020